Science communication for the press: the hybrid model of Agência Bori texts based on five essential questions

Abstract Nine out of ten Brazilians cannot name an institution that does research in the country or a Brazilian scientist (CGEE, 2019) – which reveals need for strategies to connect press and science Brazil. Agência Bori is part this field, initiative disseminates scientific studies journalists across explains them through hybrid text, placed between release news text. In article, we present construction model communication text based on five essential questions: What main finding research? How was search done? do results change people’s lives? what already known area knowledge? happens now face results/conclusions? Preliminary experiences monitoring repercussion disseminated show well accepted journalistic environment.